SEGO backlit U-shaped 3×3 exhibition stand portable

It combines three illuminated walls, three product shelves, a central TV backboard, and reception counter, creating a reusable, portable, and information-rich exhibition solution.

Bundle Configuration

Specifications

Basic Version

  • Frame for backwall 3.3x8ft/100x240cm : 1X SEGO 100x240
  • Front graphic for backwall 3.3x8ft/100x240cm : 1X Single sided graphic for SEGO120 100x240
  • Frames for backwall 2.8x8ft/85x240cm : 2X SEGO 85x240
  • Front graphics for backwall 2.8x8ft/85x240cm : 2X Single sided graphic for SEGO120 85x240
  • Frame for right side wall : 1X SEGO 300x240
  • Front graphic for right side wall : 1X Single sided graphic for SEGO120 300x240
  • Frame for left side wall : 1X SEGO 300x240
  • Front graphic for left side wall : 1X Single sided graphic for SEGO120 300x240
  • TV bracket : 1X TV bracket for SEGO 100 wide
  • Central shelf : 1X Shelf for SEGO 100 wide
  • Side shelves : 2X Shelf for SEGO 85 wide
  • L connectors : 4X L connector inner for SEGO
  • Hardware of counter : 1X SEGO counter 100
  • Front graphic for counter : 1X SEG backlit 100x100

Set-up Time

Around an hour

Turnaround

Ship in 1 day for the hardware, Ship in 3 days for the printings

The SEGO backlit U-shaped 3x3 exhibition stand portable is designed for exhibitors who want to maximize graphic, product, and presentation space within a compact 3×3m footprint. The booth consists of a combined backwall, two side walls, and a reception counter, creating a professional and immersive exhibition environment.
The combined backwall is made up of two 85×240cm frames on the sides and one 100×240cm frame in the center. It comes standard with three shelves arranged in a horizontal row and one TV backboard in the center. The shelves provide convenient space for displaying products, samples, brochures, or awards, while the central TV creates a natural focal point for corporate videos, product demonstrations, and promotional content.
Two 300×240cm side walls extend from the backwall to create the U-shaped layout. With three illuminated walls surrounding the booth, exhibitors have considerably more graphic space than with a simple backwall display. Different walls can communicate different aspects of the brand, product range, company story, or marketing message.
This U-shaped format is relatively uncommon in North America but is widely used in exhibitions across many other countries. Although the enclosed design provides a more limited entrance, it offers much more presentation space and creates a defined environment where visitors can focus on the exhibitor's message.
The reception counter provides a practical location for welcoming visitors, discussing products, collecting leads, and storing promotional materials. Together with the shelves and TV backboard, it makes this SEGO backlit trade show conference room 3x3 configuration suitable for product presentations, business discussions, and small-scale demonstrations.
As a SEGO backlit reusable exhibition stands 3x3 solution, the system uses lightweight aluminum frames with reinforced plastic end components and tool-free mortise-and-tenon connections. The modular construction allows the booth to be assembled without specialized tools and reconfigured for different exhibition requirements in the future.
The integrated edgelit system uses OSRAM LEDs mounted on aluminum circuit boards and protected inside custom aluminum housings. The housings help protect the LEDs and efficiently transfer heat into the aluminum structure, while magnetic gold-plated connectors make electrical connections quick and help reduce resistance and heat at connection points.
For frequent exhibitors, the system can be packed into wheeled Oxford fabric bags with EPP inner cases. Individual aluminum profiles are separated into dedicated compartments to help reduce friction and transportation damage, making the booth practical for repeated use.
European exhibitors who require a 250cm height can specify this when placing their order. A small additional charge may apply because the frame components need to be extended.
With its three-wall illuminated presentation, built-in shelves, central TV area, reception counter, and reusable modular structure, this SEGO backlit custom exhibition stand 3x3 provides a practical solution for exhibitors who need more communication and display space without increasing their booth footprint.

DSA(Design & Setup Assistance) for Trade Show Display Kits

The DSA is your complete reference for artwork preparation, booth assembly, and replacement part ordering. It includes two 3D assembly drawings and two reference tables, allowing designers, installers, and buyers to quickly find everything they need in one place.

The first drawing is a 3D line rendering of the complete booth. Every graphic panel is identified with a unique label (A, B, C, D, etc.), making it easy to locate each individual component.

The accompanying table provides the following resources for every labeled panel:
Artwork Template – Download the correct artwork template for design.
Assembly Guide – Access the installation instructions for that individual panel.
Purchase Link – Order the panel itself or purchase replacement prints when needed.

The second drawing illustrates how all booth sections are jointed together. Every connector used in the system is clearly identified, showing its installation position and assembly method.

The accompanying table includes:
Connector identification
Purchase links for each connector

Installers can use this drawing together with the individual panel assembly guides from the first drawing to complete the entire booth installation accurately and efficiently.

What is included in the SEGO 3×3m U-shaped exhibition stand?▼
The kit includes one combined backwall, two 300×240cm side walls, and one reception counter. The combined backwall consists of two 85×240cm frames and one 100×240cm center frame.
What comes standard on the combined backwall?▼
The backwall comes with three shelves arranged in a horizontal row and one central TV backboard. The shelves can display products and promotional materials, while the TV provides a dedicated area for digital presentations.
Why does this U-shaped booth provide more presentation space?▼
The booth uses three illuminated walls instead of a single backwall. This gives exhibitors substantially more graphic area for presenting different products, services, brand messages, company information, or promotional content.
Is the U-shaped format common in North America?▼
It is less common in North America, where open booth layouts are often preferred. However, U-shaped exhibition stands are widely used in many other countries because they provide extensive display space within a compact footprint.
Does the U-shaped design have a smaller entrance?▼
Yes. Compared with an open booth, the three-wall configuration creates a more defined entrance. However, the narrower entrance also creates a more focused and immersive presentation environment.
Can this booth be made 250cm high for European exhibitions?▼
Yes. European customers who require a 250cm height can specify this when ordering. A small additional charge may apply for the extended frame components.
Is the SEGO booth reusable?▼
Yes. SEGO is a modular system designed for repeated use. Its lightweight aluminum frames and multiple connector options allow components to be reused and rearranged for different exhibition layouts.
Is the booth suitable for a trade show conference room?▼
Yes. With three enclosed illuminated walls, a reception counter, product shelves, and a central TV presentation area, the configuration can create a more private environment for product demonstrations, presentations, and business discussions.
How is the portable booth transported?▼
The components can be packed in wheeled Oxford fabric bags with EPP inner cases. Dedicated compartments help separate individual profiles and protect them from friction during transportation.

Packing List

Carton Number Carton Sizes Gross Weight Freight weight
1 146x34x18cm/57.5"x13.4"x7.1" 16.1kgs/35.5lbs 21.5kgs
2 33x33x12cm/13"x13"x4.7" 2.2kgs/4.9lbs 3.5kgs
3 33x33x12cm/13"x13"x4.7" 2.2kgs/4.9lbs 3.5kgs
4 146x34x18cm/57.5"x13.4"x7.1" 15.7kgs/34.6lbs 21.5kgs
5 146x34x18cm/57.5"x13.4"x7.1" 15.7kgs/34.6lbs 21.5kgs
6 33x33x12cm/13"x13"x4.7" 2.1kgs/4.6lbs 3.5kgs
7 33x33x10cm/13"x13"x3.9" 2.1kgs/4.6lbs 3kgs
8 33x33x12cm/13"x13"x4.7" 2.1kgs/4.6lbs 3.5kgs
9 33x33x10cm/13"x13"x3.9" 2.1kgs/4.6lbs 3kgs
10 146x34x18cm/57.5"x13.4"x7.1" 13kgs/28.7lbs 21.5kgs
11 124x34x18cm/48.8"x13.4"x7.1" 15.3kgs/33.7lbs 18.5kgs
12 33x33x25cm/13"x13"x9.8" 5kgs/11lbs 7kgs
13 33x33x25cm/13"x13"x9.8" 5kgs/11lbs 7kgs
14 146x34x18cm/57.5"x13.4"x7.1" 13kgs/28.7lbs 21.5kgs
15 124x34x18cm/48.8"x13.4"x7.1" 15.3kgs/33.7lbs 18.5kgs
16 33x33x25cm/13"x13"x9.8" 5kgs/11lbs 7kgs
17 33x33x25cm/13"x13"x9.8" 5kgs/11lbs 7kgs
18 104x30x10cm/40.9"x11.8"x3.9" 10kgs/22lbs 10kgs
19 104x30x10cm/40.9"x11.8"x3.9" 7kgs/15.4lbs 8.5kgs
20 89x30x10cm/35"x11.8"x3.9" 6kgs/13.2lbs 7kgs
21 89x30x10cm/35"x11.8"x3.9" 6kgs/13.2lbs 7kgs
— 0.1kgs/0.2lbs 0.1kgs
— 0.1kgs/0.2lbs 0.1kgs
— 0.1kgs/0.2lbs 0.1kgs
— 0.1kgs/0.2lbs 0.1kgs
22 124x34x18cm/48.8"x13.4"x7.1" 15kgs/33.1lbs 18.5kgs
23 33x33x8cm/13"x13"x3.1" 1.4kgs/3.1lbs 2.5kgs
Total 23 cartons 182.7kgs/402.8lbs 246.4kgs

Remarks:

  • Perhaps the carton quantity will be less than the quantity in above packing list because sometimes we will pack all the fabrics together into less cartons.
  • All the parts will be packed into the cartons of hardware or fabric printings.
  • Freight Weight is the calculated weight of the FedEx. It is the heavier one between dimensional weight and gross weight.

Shipping Notes

Option 1: by sea door to door

Shipping Address Estimated Shipping Time
Japan, South Korea, Singapore 15 days
Normal address in Australia, UK, the west of USA & Canada 30~40 days
Remote address in Australia, UK, the west of USA & Canada, or normal address of other countries of G15 45~50 days
Remote address in other countries of G15 55 days

Option 2: by train door to door

Shipping Address Estimated Shipping Time
Euro mainland countries of G15 50 days

Option 3: by air door to door

Shipping Address Estimated Shipping Time
Normal address 20 days
Remote address 25 days

Option 4: by FedEx

Shipping Address Estimated Shipping Time
Normal address 8 days
Remote address 12 days

Remarks:

  • Our shipping only covers Japan, South Korea, Singapore.
  • G15 means USA, UK, Canada, Australia, New Zealand, Germany, Switzerland, France, Spain, Portugal, Beljium, Netherland, Norway, Italy and Greece.
  • Our shipping only covers Japan, South Korea, Singapore and G15. For the other countries, you can inquiry us to ask the exact price for shipping.
  • You can check with FedEx to confirm if your address is remote one or not.

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