The SEGO backlit U-shaped 3x3 exhibition stand portable is designed for exhibitors who want to maximize graphic, product, and presentation space within a compact 3×3m footprint. The booth consists of a combined backwall, two side walls, and a reception counter, creating a professional and immersive exhibition environment.
The combined backwall is made up of two 85×240cm frames on the sides and one 100×240cm frame in the center. It comes standard with three shelves arranged in a horizontal row and one TV backboard in the center. The shelves provide convenient space for displaying products, samples, brochures, or awards, while the central TV creates a natural focal point for corporate videos, product demonstrations, and promotional content.
Two 300×240cm side walls extend from the backwall to create the U-shaped layout. With three illuminated walls surrounding the booth, exhibitors have considerably more graphic space than with a simple backwall display. Different walls can communicate different aspects of the brand, product range, company story, or marketing message.
This U-shaped format is relatively uncommon in North America but is widely used in exhibitions across many other countries. Although the enclosed design provides a more limited entrance, it offers much more presentation space and creates a defined environment where visitors can focus on the exhibitor's message.
The reception counter provides a practical location for welcoming visitors, discussing products, collecting leads, and storing promotional materials. Together with the shelves and TV backboard, it makes this SEGO backlit trade show conference room 3x3 configuration suitable for product presentations, business discussions, and small-scale demonstrations.
As a SEGO backlit reusable exhibition stands 3x3 solution, the system uses lightweight aluminum frames with reinforced plastic end components and tool-free mortise-and-tenon connections. The modular construction allows the booth to be assembled without specialized tools and reconfigured for different exhibition requirements in the future.
The integrated edgelit system uses OSRAM LEDs mounted on aluminum circuit boards and protected inside custom aluminum housings. The housings help protect the LEDs and efficiently transfer heat into the aluminum structure, while magnetic gold-plated connectors make electrical connections quick and help reduce resistance and heat at connection points.
For frequent exhibitors, the system can be packed into wheeled Oxford fabric bags with EPP inner cases. Individual aluminum profiles are separated into dedicated compartments to help reduce friction and transportation damage, making the booth practical for repeated use.
European exhibitors who require a 250cm height can specify this when placing their order. A small additional charge may apply because the frame components need to be extended.
With its three-wall illuminated presentation, built-in shelves, central TV area, reception counter, and reusable modular structure, this SEGO backlit custom exhibition stand 3x3 provides a practical solution for exhibitors who need more communication and display space without increasing their booth footprint.
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