SEGO backlit U-shaped exhibition stands 3×3

The SEGO backlit U-shaped exhibition stands 3x3 are designed for exhibitors who want to maximize branding, product presentation, and information space within a compact 3×3m footprint. This configuration consists of a 300×240cm backwall, a 285×240cm side wall, a reception counter, and a combined side wall made from two 100×240cm frames and one 85×240cm frame.
Compared with a simple backwall booth, this U-shaped layout provides substantially more graphic and illuminated display space. Each wall can be used for a different purpose—brand messaging, product information, lifestyle imagery, company introductions, or promotional content—allowing exhibitors to communicate more information without making one wall visually overcrowded.
The combined side wall can also be equipped with 3 optional shelves and one TV backboard. The shelves provide valuable space for displaying products, samples, brochures, or awards, while the TV creates an additional platform for corporate videos, product demonstrations, and other digital content. This makes the SEGO backlit small exhibition stand 3x3 more functional without requiring additional floor space.
This type of U-shaped booth is relatively uncommon in North America, but it is widely used in exhibitions throughout many other parts of the world. Although the entrance is more limited than an open booth, the enclosed configuration creates a defined presentation area and gives exhibitors considerably more wall space for communication. Visitors who enter the booth can also experience a more immersive branded environment.
The SEGO system is designed for self-build exhibition stands 3x3, using lightweight aluminum profiles, reinforced plastic end components, and tool-free mortise-and-tenon connections. The modular construction makes the booth convenient to assemble while allowing the same components to be reused in different configurations for future exhibitions.
The integrated edgelit system uses OSRAM LEDs mounted on aluminum circuit boards and protected inside custom aluminum housings. The housings help protect the LEDs while efficiently transferring heat into the aluminum structure. Magnetic gold-plated connectors make electrical connections quick and help reduce resistance and heat at connection points.
For exhibitors who travel frequently, the components can be packed in wheeled Oxford fabric bags with EPP inner cases. Individual aluminum profiles are separated into dedicated compartments to help reduce friction and transportation damage, making the system a practical choice for portable exhibitions.
For European exhibitions, a 250cm-high version is also available. Customers who need this height can specify it when placing their order. Because the frame components need to be extended, a small additional charge will apply.
With its extensive illuminated graphic area, optional shelves and TV backboard, practical reception counter, and modular self-build construction, this SEGO backlit sustainable exhibition booth 3x3 provides a reusable exhibition solution for companies that want more presentation space without increasing their booth footprint.